Guides
How a deal works here, and what Google actually publishes about Merchant Center. Start with the marketplace guides before you enquire on a listing.
Buying and selling here
What transfers in a handover, how to read a listing, the order money moves in, and what stores actually sell for.
What actually transfers when you buy an ecommerce store
The asset list in a GMC Marketplace handover — store, domain, Merchant Center or Meta access, ad accounts, credentials — and the things no marketplace can transfer to you.
Read guideHow to read a GMC Marketplace listing
Every field on a listing, and where the number comes from: seller-submitted, admin-reviewed, Scout-derived, or calculated by the platform. Read the provenance before the figure.
Read guideWhen money moves in a store sale — the order of a GMC Marketplace deal
Sale agreed, both parties sign the Asset Purchase Agreement, payment is collected, assets transfer, the buyer confirms, then the seller is paid. Payment cannot be requested before signing.
Read guideSeller-provided figures: what to ask for before you agree a price
Revenue, ad spend, profit and ROAS on a listing are seller-provided and not independently verified. What the platform suppresses when the maths does not hold, and what to request in the deal chat.
Read guideWhat GMC stores actually sell for
How GMC Marketplace publishes completed sale comps — sale price against asking price, days on market, profit bands — and how to read them without over-reading a small sample.
Read guidePricing your store to sell on GMC Marketplace
What it costs to list and sell on GMC Marketplace, the price floors and listing caps, and how to set an asking price against real completed comps instead of other people’s asking prices.
Read guideMerchant Center policy
Cited to Google Merchant Center Help. Useful diligence before you buy a store with GMC history — this marketplace does not scan stores for policy compliance.
Merchant Center misrepresentation when you buy a store
What Google publishes about Merchant Center misrepresentation — egregious, no intent test, published audit list — and what that means if you buy a store with GMC history.
Read guideInsufficient information: contact and policies Google expects
What “insufficient information” and incomplete contact or policies mean in Merchant Center Help — and why buyers of GMC stores should read the pages, not just the feed.
Read guideDisapproved vs suspended in Google Merchant Center
Item-level disapproval is not the same as an account suspension. Google’s published scopes and next steps — and why the distinction matters when you buy a store.
Read guideUntrustworthy promotions and pricing in Merchant Center
What Google publishes about misleading offers, hidden charges, and promotions policies — and the honest limit: GMC Marketplace does not detect promo violations on a listing.
Read guideHow a Google Merchant Center appeal works
Published Merchant Center clocks only: 7 or 28-day warnings, courtesy review, up to 7 business days, 24-hour reshow, suspension does not time out. Fix everything first, appeal once.
Read guideDue diligence checklist for buying a GMC store
A buyer checklist mapped to real GMC Marketplace listing fields, trust tiers, Scout-on-listing facts, and the deal flow — plus Google’s published website audit list.
Read guideWhy generic store-sale sites are not enough for a GMC store
Flippa-style marketplaces, brokers, and Facebook groups can list a store. They do not replace a GMC-aware handover with a signed APA and payment after both parties sign.
Read guideMerchant Center is not a store marketplace
Google Merchant Center diagnostics show policy and product issues for the operator. They do not list stores for sale, issue an APA, or protect a handover. That is a different job.
Read guideWhat Google reviewers check (the published audit list)
Google already published what to audit for misrepresentation and website-needs-improvement. There is no 14-point secret list — here is the Help Center list, nothing added.
Read guideContact information Google Merchant Center expects
Merchant Center Help on missing or inconsistent contact details: name, address, phone, email, and verified phone in the account. Why buyers should read the footer, not the ad account.
Read guideBroken links and 404s as a Merchant Center risk
Google’s website audit for misrepresentation and website-needs-improvement includes fixing broken links. A 404 on Contact or Returns is not only a UX bug.
Read guide