Guides
Fewer pages, cited to Google Merchant Center Help or to facts this marketplace already documents. Start here before you enquire on a listing.
Merchant Center misrepresentation when you buy a store
What Google publishes about Merchant Center misrepresentation — egregious, no intent test, published audit list — and what that means if you buy a store with GMC history.
Read guideInsufficient information: contact and policies Google expects
What “insufficient information” and incomplete contact or policies mean in Merchant Center Help — and why buyers of GMC stores should read the pages, not just the feed.
Read guideDisapproved vs suspended in Google Merchant Center
Item-level disapproval is not the same as an account suspension. Google’s published scopes and next steps — and why the distinction matters when you buy a store.
Read guideUntrustworthy promotions and pricing in Merchant Center
What Google publishes about misleading offers, hidden charges, and promotions policies — and the honest limit: GMC Marketplace does not detect promo violations on a listing.
Read guideHow a Google Merchant Center appeal works
Published Merchant Center clocks only: 7 or 28-day warnings, courtesy review, up to 7 business days, 24-hour reshow, suspension does not time out. Fix everything first, appeal once.
Read guideDue diligence checklist for buying a GMC store
A buyer checklist mapped to real GMC Marketplace listing fields, trust tiers, Scout-on-listing facts, and the deal flow — plus Google’s published website audit list.
Read guideWhy generic store-sale sites are not enough for a GMC store
Flippa-style marketplaces, brokers, and Facebook groups can list a store. They do not replace a GMC-aware handover with a signed APA and payment after both parties sign.
Read guideMerchant Center is not a store marketplace
Google Merchant Center diagnostics show policy and product issues for the operator. They do not list stores for sale, issue an APA, or protect a handover. That is a different job.
Read guideWhat Google reviewers check (the published audit list)
Google already published what to audit for misrepresentation and website-needs-improvement. There is no 14-point secret list — here is the Help Center list, nothing added.
Read guideContact information Google Merchant Center expects
Merchant Center Help on missing or inconsistent contact details: name, address, phone, email, and verified phone in the account. Why buyers should read the footer, not the ad account.
Read guideBroken links and 404s as a Merchant Center risk
Google’s website audit for misrepresentation and website-needs-improvement includes fixing broken links. A 404 on Contact or Returns is not only a UX bug.
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