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How buying here differs from running your own Merchant Center account, and from the store-sale marketplaces you are probably also looking at.
GMC Marketplace vs Google Merchant Center
Merchant Center runs Shopping diagnostics and reviews. GMC Marketplace is where you buy or sell the store with an APA before payment. They are not substitutes.
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How GMC Marketplace differs from Flippa-style sites, brokers, and Facebook groups as a class — GMC-aware listings, APA before payment, payout after buyer confirmation.
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