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GMC Marketplace vs Google Merchant Center

Merchant Center runs Shopping diagnostics and reviews. GMC Marketplace is where you buy or sell the store with an APA before payment. They are not substitutes.

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GMC Marketplace vs store-sale marketplaces

How GMC Marketplace differs from Flippa-style sites, brokers, and Facebook groups as a class — GMC-aware listings, APA before payment, payout after buyer confirmation.

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