The costly mistake is spending a review on a half-fixed store. Google publishes the process and the clocks. It does not publish an appeal success rate, and GMC Marketplace will not invent one.

Published clocks (only these)

• Most violations: warning email plus 7 or 28 calendar days to fix. Egregious violations may get no warning.
• If violating products are removed during the warning, the account is automatically reviewed at the end — you do not need to request a review.
• One courtesy review is available during the warning period.
• Account reviews typically take up to 7 business days. Approved products can show again within 24 hours.
• A suspension does not time out. It stays until Google reinstates you.

Fix everything first, then request review

The warnings page says that before you request a re-review you must examine the website and the Merchant Center account: product details, business information, policies, and contact information. If you have not resolved the issues, the account stays suspended and products stay disabled.

In Merchant Center, account-level issues appear in the home banner, Needs attention, or Diagnostics. Use Request review (or the in-product Fix / Review and fix flows) after the work is actually done. During a cool-down the button is disabled; Help says to use that time to keep fixing, because support may be limited until issues are addressed.

We do not estimate a reinstatement date. If a seller or a blog quotes an 11-day average recovery or a percentage chance of winning an appeal, that is not Google policy and it is not a GMC Marketplace figure.

Where this sits on a store purchase

Sign the Asset Purchase Agreement and complete handover on GMC Marketplace first if you are buying; then work the Merchant Center review as the new operator. Our deal timeline (agree terms → sign APA → pay → transfer → confirm → seller paid) is a marketplace process. It is not Google’s review clock.

Questions