Contact information Google Merchant Center expects
Merchant Center Help on missing or inconsistent contact details: name, address, phone, email, and verified phone in the account. Why buyers should read the footer, not the ad account.
Contact is the fastest identity check on Google’s published audit list. If a reviewer cannot match the website to the Merchant Center business profile, the rest of an appeal is harder.
Published requirements
- Show reachable contact details on the store — Google’s missing-contact article names address, phone, email, a contact form, or a social business profile, and tells you to put a phone number on the Business information page.
- Keep legal business name, physical address, phone, and email consistent across footer, contact page, and Merchant Center.
- Complete identity verification when Google asks, with documents that match the account.
Insufficient contact information is listed as a common reason for warnings and account suspensions. Editorial requirements separately flag sites missing required contact information or carrying unverified business information in Merchant Center.
On a store you might buy, open the footer and the Contact page in a logged-out window. If you cannot name the legal business or find a way to reach it, Google’s published bar is not met — regardless of last month’s spend.
Sources
Questions
What contact methods does Google name?
The missing-contact Help page says to show at least a business address, phone number, email, contact form, or social profile on the store, and to add a business phone on the Business information page in Merchant Center. The warnings page is stricter on consistency: legal name, physical address, phone, and email should be clearly listed and match account settings.
What if the last owner’s company name is still in the footer?
That is an inconsistency between the destination and the account you will operate. Fix it before you rely on Shopping, and do not treat a completed store purchase as automatically updating Google’s view of the business.
Is WhatsApp or Instagram enough as the only contact?
Help pages allow a social business profile as one contact method, but they also ask for consistent legal name, address, phone, and email with the Merchant Center settings. A single DM handle is a weak match to that list.
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