Fashion Shopify Dropshipping Store for Sale in France

This is a French e-commerce store specializing in bathrobes for women, men, and children, operating in a strongly seasonal niche. The business performs particularly well from October through February, with its strongest sales period occurring during the Christmas gift-buying season. The store was commercially launched in November 2025 and generated more than €13,000 in gross revenue in December alone, with approximately €6,000 in operating profit. February also demonstrated that the business is not exclusively dependent on Christmas, generating 56 orders and more than €4,000 in gross revenue. Paid customer acquisition has primarily relied on Google Shopping and Performance Max. The historical Google Ads campaign generated an average reported ROAS of 3.56, with an average CPA of approximately €16. Advertising budgets were significantly reduced after February and subsequently stopped due to cash-flow constraints, rather than because of a lack of commercial potential. Since paid advertising was stopped, the store has continued to generate approximately €200 in monthly revenue without paid acquisition, mainly through organic search traffic. It therefore retains an established SEO foundation capable of producing passive sales, including outside its peak season. The store comes with an established product catalogue, valuable advertising data, historical customer and sales data, a validated hero product, and an existing organic presence. Previous return issues affecting the main bestselling product were identified and resolved. The business is being sold to release capital for investment in other e-commerce projects. It represents a strong opportunity for a buyer with sufficient working capital to relaunch and scale it ahead of its most important sales period. The store is operational and ready for its next growth cycle, with the main infrastructure, product catalogue, advertising history, and SEO foundation already in place. Reason for sale: I am selling the business to release capital for reinvestment into my other e-commerce projects. Rather than leaving this store underutilized, I would prefer to transfer it to a buyer who has the working capital required to fully capitalize on the upcoming Q4 season.

Based on 100 similar listings sold on GMC Marketplace (same niche or region).