Market report · as of 2026-10-06
Ecommerce store sale report
Aggregates from anonymised GMC Marketplace sales. Completed prices are used only when recorded. Seller-provided profit figures are not used in these totals. Methodology.
$2,750
Median completed price
121 priced sales · USD equivalent
13
Median days to sale
All time, sales over 90 days excluded
91%
Average % of asking price
Where both prices exist
121
Sold listings in window
Since 17 March 2026
Asking versus completed price
Of 121 sales with a recorded completed price, 66 sold below asking (55%), 47 at asking (39%), and 8 above asking (7%). Median asking price across sold listings with an asking figure is $3,052.
Last 90 days
55 sold listings. 55 have a completed price (median $2,725).
Platform mix
Shopify 121 (100%) · WooCommerce 0 (0%).
Median completed price by niche
| Group | Sales | Median completed |
|---|---|---|
| Fashion | 76 | $2,608 |
| Home Decor | 16 | $2,850 |
| General | 6 | $2,430 |
| Lighting | 5 | $7,521 |
| Travel | 3 | $2,600 |
| Pet | 3 | $3,500 |
| Lighting / Home Decor | 3 | $13,400 |
| Health / Fashion | 2 | $1,120 |
| Wellness | 1 | $2,500 |
| Home Decor / Fashion | 1 | $2,616 |
| Baby | 1 | $5,000 |
| Toys | 1 | $2,725 |
Median completed price by country
| Group | Sales | Median completed |
|---|---|---|
| United States | 35 | $2,500 |
| Netherlands | 29 | $2,750 |
| United Kingdom | 25 | $2,943 |
| France | 9 | $2,250 |
| Australia | 5 | $3,924 |
| Germany | 3 | $4,905 |
| Canada | 3 | $2,507 |
| Poland | 3 | $1,962 |
| Other | 3 | $3,320 |
| Estonia | 3 | $1,308 |
| Italy | 1 | $4,905 |
| Hong Kong | 1 | $3,137 |
Median completed price by GMC age
| Group | Sales | Median completed |
|---|---|---|
| 0–5 months | 57 | $2,032 |
| 6–11 months | 40 | $3,310 |
| 12–23 months | 20 | $3,962 |
| 36+ months | 2 | $13,000 |
| 24–35 months | 2 | $12,350 |
Every money figure here is a US dollar equivalent: completed prices are agreed in US dollars, euros or pounds and converted at today's rate so one median means something. The conversion is indicative, not a settlement rate. These figures are not a forecast. Buyer Protection covers handover, not future Merchant Center approval or advertising performance. Browse comps · Due diligence
