Merchant Center warning and suspension timeline
A calculator that only uses Google-published clocks: 7 or 28-day warnings, courtesy review, up to 7 business days, 24-hour reshow. We do not estimate a reinstatement date.
Use this when you know which state Merchant Center is in and you want the clocks Google already published. It will not score misrepresentation risk and it will not forecast the day Shopping ads return.
- Google’s warning window for this state is 7 calendar days from the warning, not from a store sale.
- If you remove violating products during the window, Google says the account is automatically reviewed at the end.
- One courtesy review is available during the warning period — use it after the website and account actually match the published audit list.
- A requested review typically takes up to 7 business days. Approved products can show again within 24 hours.
We do not estimate a reinstatement date.
Sources
Questions
Why will you not give me a reinstatement date?
Google did not publish one. A suspension does not time out. Reviews typically take up to 7 business days after you request them — that is a review clock, not a promise you will be approved.
Does this tool crawl my store?
No. It does not fetch a URL and it does not compute a compliance score. You choose a state; we echo Help Center windows.
Is this the same as GMC Scout?
No. Scout is a storefront scanner on gmcscout.com. This calculator is education on gmcmarketplace.com and does not run checks.
Related guides
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