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GMC Marketplace

Buy established ecommerce stores with Google Merchant Center history

Every deal is admin-guided with free Buyer Protection.

Your identity is kept private from other usersAdmin-guided dealsListing fields reviewed; financials are seller-provided

GMC Marketplace is an independent ecommerce asset marketplace. It is not affiliated with or endorsed by Google, Shopify, Meta or any payment provider.

Sell your store to buyers who are already looking

Listing is free. You pay nothing unless it sells. Every deal has a purchase agreement both sides e-sign, the buyer pays the marketplace account first, and you are paid once they confirm the assets have arrived.

Median time to sale

Stores sold to date

Cost to list

Free

Usually live within

A few hours

Takes about ten minutes. Your progress saves as you go, so you can leave and come back.

Agreement signed before payment

When you and a buyer agree a price, the purchase agreement is issued automatically and you each sign your own copy. Your legal identity stays private from the buyer.

Your domain stays yours

Nothing public ever shows your domain or your name. You choose when to share the domain with a particular buyer, in the chat, with one button.

One fee, only on a sale

500 in the listing currency — $500, €500 or £500, or 15%, whichever is greater, taken from the sale proceeds. Buyers pay no commission. Minimum asking price 1,500 in the listing currency — $1,500, €1,500 or £1,500.

How it goes

  1. 1

    You list, we review

    Ten minutes of form, then an admin checks it. Listings usually go live within a few hours.

  2. 2

    Buyers enquire, you answer

    Each enquiry tells you what the buyer would pay and when. Standard answers are pre-written from your own listing — replying is what turns an enquiry into an offer.

  3. 3

    Someone makes an offer, you accept it

    You can accept an offer yourself, come back with a different number, or decline. Accepting issues the agreement to both of you straight away.

  4. 4

    They pay, you transfer, you get paid

    The buyer pays into the marketplace account. You then transfer each asset and they confirm it as it arrives. Once everything is confirmed, your funds are released.

What you will need

Have these to hand and the form takes about ten minutes.

  • Total ad spend, revenue and last 30 days of net profit
  • Your refund and chargeback rates (zero is a fine answer)
  • Account age in months, and the countries you sell into
  • Your reason for selling, and an asking price

Figures are seller-provided and shown to buyers as such. They are not independently verified, and nothing here guarantees future Merchant Center approval or advertising performance.

Buyer & Seller Guidance

What you transfer at each stage, and when you are paid

Not sure what it is worth? Get a free valuation · See what has sold

Terry EcomHelp